Product Design

Kristina is a product designer with 10 years of experience working end-to-end across the full product lifecycle — from discovery and user research to roadmap planning, UX/UI design, handover, and design QA.

She leads problem definition through workshops and user validation, translates insights into features and experiences, and collaborates closely with product and engineering through delivery.

With a strong UX generalist foundation, she contributes to design systems and steps into service design when needed — an approach that led her into leadership roles early in her career.

Kristina is a product designer with 10 years of experience working end-to-end across the full product lifecycle — from discovery and user research to roadmap planning, UX/UI design, handover, and design QA.

She leads problem definition through workshops and user validation, translates insights into features and experiences, and collaborates closely with product and engineering through delivery.

With a strong UX generalist foundation, she contributes to design systems and steps into service design when needed — an approach that led her into leadership roles early in her career.

Protego, Bidding Journey

Product Design

2025: At Rakbank, as design lead across multiple products, Kristina focused primarily on leadership and product direction, stepping in as a designer when needed for sprint cycles to support delivery during team absences—such as designing the bidding journey for the Protego health insurance desktop and mobile experience, including email templates.

Knowledge Management System

Product Design

Service Design

Research

DS

Content

2025-26: As sole designer, led end-to-end design of an AI-powered knowledge management system for Rakbank, centralizing internal knowledge through structured document management, AI-driven search, and conversational chat interactions for seamless information access.

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design pic
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Future of Mobile Internet Banking, Experimentation

Experimentation

Product Design Lead

AI persona

2025: Led a moonshot project for a (undisclosed) bank, exploring the future of banking and customer service through an AI Banker.

Defined new use cases and customer and employee journeys to reimagine the financial experience, driving scenario planning and concept development to uncover innovative opportunities and challenge traditional banking paradigms.

design pic
design pic

Seqera Platform

Product Design Lead

Research

Content

Brand

DS

2022–24: At Seqera Labs, led the team and designed core product features, information architecture, and brand for the Seqera Platform—translating complex scientific workflows into clear, usable interfaces.

Partnered closely with cross-functional teams to streamline interactions, visualize intricate pipelines, and make advanced data orchestration accessible while maintaining clarity and usability for technical users.

ProjectConfig, Product

Product Design

Research

Content

DS

2020–21: At Siemens Gamesa, led product design end-to-end, driving planning, research, execution, and product communication. Oversaw the design of a centralized knowledge hub and a guided product configuration system, ensuring usability and feasibility while aligning functional, technical, and business requirements across distribution channels.

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design pic

Peerio, Features

Product Design

Research

Content

DS

2017–18: Designer and researcher at Peerio, an end-to-end encrypted messaging and file-sharing app, contributing to research-driven UX decisions and collaborating closely with design and front-end teams to help craft a seamless and secure product experience.

design pic
design pic

Available For Work

Interested in working together?

hergottovak@gmail.com

All rights reserved, ©2026

Available For Work

Interested in working together?

hergottovak@gmail.com

All rights reserved, ©2026

Available For Work

Interested in working together?

hergottovak@gmail.com

All rights reserved, ©2026