PRODUCT DESIGN
AI assistant, features
Product Design
Content
Design Team Management
2025: At Rakbank, Kristina led the design of all AI-powered products, including a customer-facing AI assistant within the mobile banking app. She managed and mentored a dedicated team while setting strategic design direction. She helped to established a scalable grid system and AI-native modular components to ensure consistency across experiences.
Alongside her leadership role, she remained hands-on—conducting regular design reviews and delivering key features (shown in the image), ensuring continuity even during team absences.
Protego, Bidding Journey
Product Design
Design Team Management
2025: At Rakbank, as design lead across multiple products, Kristina focused primarily on leadership and product direction, stepping in as a designer when needed for sprint cycles to support delivery during team absences—such as designing the bidding journey for the Protego health insurance desktop and mobile experience, including email templates.
Knowledge Management System, AI Product
Product Design
Service Design
Research
Design System
Content
Design Team Management
2025-26: Led the end-to-end design of AI-powered knowledge management system as the sole product designer, transforming fragmented internal documentation into a centralized, intelligent system powered by AI-driven search, and conversational interface. Reduced friction in information retrieval, improved discoverability, and enabled faster and confident decision-making across teams. Moreover, she built and scaled a reusable component library to standardize AI interaction patterns and accelerate cross-product delivery, strengthening design consistency across the AI ecosystem.
In parallel, managed and mentored three designers, providing design direction for six products and multiple strategic initiatives, ensuring cohesive UX standards and elevating design maturity.
Future of Mobile Internet Banking, Experimentation
Experimentation
Product Design Lead
2025: Led a moonshot project for a (undisclosed) bank, exploring the future of banking and customer service through an AI Banker.
Defined new use cases and customer and employee journeys to reimagine the financial experience, driving scenario planning and concept development to uncover innovative opportunities and challenge traditional banking paradigms.
Lawa, Product
Founder
Project Management
Product Management
Product Design
Research
2024: Kristina founded her own company and built a mobile-first web platform from the ground up.
Through research with legal experts and customers—particularly millennials and younger generations—she identified market gaps and unmet needs across legal fields, countries, and languages.
Translating these insights into a focused MVP strategy, she designed the product and led a small cross-functional team (developer and analysts) to launch the platform, enabling users to discover legal experts, purchase document templates, and access online legal services.
(The website has been taken offline in 2025.)
Seqera Platform, Product
Product Design Lead
Research
Content
Brand
Design System
Design Team Management
2022–24: Built and led the UX team while hands-on designing core features, information architecture, and brand for the Seqera Platform, translating complex scientific workflows into clear, intuitive interfaces.
Partnered with cross-functional teams to simplify interactions, visualize intricate pipelines, and make advanced data orchestration accessible, enabling technical users to work efficiently with confidence.
Delivered a coherent UX that balanced powerful functionality with usability, establishing design standards that scaled across the platform.
ProjectConfig, Product
Product Design
Research
Content
Design System
Design Team Management
2021: Led the design of a centralized knowledge hub and a guided product configuration system—the next stage of the sales funnel, building on the SiteProspecting product below.
The key achievement was transforming a complex and extensive set of data into a user-friendly, easy-to-read interface, enabling faster, more confident sales decisions. She ensured continuity with the design system across the product suite while managing a team of three product designers, maintaining alignment, design quality, and efficient delivery.
During this project, Kristina grew a dedicated design team focused on the newly formed suite of applications, BitSuite.
SiteProspecting, Product
Product Design
Research
Content
Design System
2020: As Siemens Gamesa Kristina led end-to-end design delivery—from product planning and user research to execution and stakeholder communication.
The product transformed the sales pre-assessment process, reducing project proposal turnaround time from weeks to hours by streamlining site evaluation, data visualization, and decision workflows. The solution accelerated opportunity validation within the sales funnel and enabled faster, more informed investment discussions.
Expanded the internal design system to support complex, data-driven interfaces, improving scalability and delivery speed.
Peerio, Features
Product Design
Research
Content
Design System
2017–18: Designer and researcher at Peerio, an end-to-end encrypted messaging and file-sharing application, contributing to research-driven product and brand decisions that strengthened usability within a highly security-constrained environment.
Led user research initiatives to validate interaction patterns in privacy-sensitive contexts, translating findings into clear UX improvements that balanced security, clarity, and ease of use.
This work established a strong foundation in designing complex, trust-critical communication systems—expertise that later informed advanced conversational and AI interaction design practices.
