Kristina Portfolio

ECOSYSTEM DESIGN

Ecosystem design aligns closely with Kristina’s holistic approach to UX. When designing ecosystems, she focuses on shaping a suite of interconnected products, tools, and processes into a single, coherent experience rather than a collection of standalone products.

She defines information architecture, navigation, interaction patterns, data flow, and branding across products, while supporting distinct user roles, workflows, and operational contexts.

Her goal is to enable fluent use of tools and well-connected processes, creating seamless end-to-end journeys as users move between systems with clarity, consistency, and efficiency across the entire ecosystem.

She defines information architecture, navigation, interaction patterns, data flow, and branding across products, while supporting distinct user roles, workflows, and operational contexts.

Bid Suite, Siemens Gamesa

Information Architecture

Product Design

Service Design

Brand Architecture

Design System

2020–2021: In her role as UX Architect, Kristina developed a proposal for the Bid Suite ecosystem, defining the information architecture, navigation, branding strategy, and visual design across a suite of employee-facing digital products supporting the pre-sales funnel between site engineering team, technical teams, and the sales teams.

The work was grounded in service design activities, benchmarking, UX research (led by a dedicated researcher), data flow, user roles, and close collaboration with stakeholders across the organization.