Available for hire

KRISTINA

Design Leader who builds
teams + systems + products

Since 2015, Kristina has helped startups and global brands turn big ideas into real-world results. She leads design from start to finish—not just setting the vision, but handling the research, strategy, and execution needed to get there.

Kristina is an expert at building the "engine" behind great design. She creates the systems, processes, and teams that make high-quality work repeatable and scalable. Whether she’s leading a cross-functional team or diving into a complex project, she excels at clearing away ambiguity and keeping everyone aligned on what matters most.

Strategy & Vision

Defines product and design strategy in close partnership with founders and leadership teams, translating business objectives into clear product direction. Connects customer insight, market opportunity, and organizational capability to shape roadmaps, guide investment decisions, and support long-term growth.

Strategy & Vision

Leadership

Builds and leads multidisciplinary design teams, fostering environments where people can do their best work. Establishes effective operating rhythms while mentoring individuals and strengthening collaboration across product, engineering, and marketing. Leads complex product and branding initiatives with a hands-on approach, aligning strategy, research, and design to deliver high-quality outcomes with strong creative and strategic impact.

Leadership

Cross-Functional Collaboration

Facilitates alignment across product, engineering, marketing, and leadership through design thinking and agile practices. Leads workshops, discovery sessions, and stakeholder conversations that clarify priorities, navigate complexity, and move teams forward together.

Cross-Functional Collaboration

Product & Experience Design

Hands-on design leader with a strong systems mindset. Kristina leads complex product initiatives from concept to launch while building scalable design systems and workflows. She balances strategic vision with practical execution, ensuring teams ship high-quality experiences that serve both users and business goals.

Service Design

Kristina leads service design initiatives that transform internal and customer-facing ecosystems, creating seamless experiences across all touchpoints. She defines problem spaces, turning high-level ambitions into actionable service blueprints and prototypes that align stakeholders. Using research, journey mapping, and storytelling, she uncovers unmet needs and builds scalable, collaborative solutions.

Service Design

Research & Insight

Embeds research into product development, combining qualitative and quantitative methods to inform strategy and reduce risk. Champions evidence-based decision-making, turning insights into actionable direction that aligns teams and validates product bets.

Research & Insight

Research
Content
Strategy
Design system
Design
Product Management

Service design
Branding
Ecosystems
Team management
DesignOps
Brand Integrations

Design Lead at AI Lab

Kristina understands that in AI lab it's not about using AI. It's about building products that are empowered by AI.

As AI Lab Design Lead, she defined what that means for experience design: establishing the strategy, setting the direction, and creating the frameworks teams need to operate in an entirely new paradigm.

David Kratochvil
BA at Ceska Sporitelna
"She is a wealth of creative knowledge and has diverse set of skills. She helped us with everything from overall UX strategy, to user flows, to wire-frames, to prototypes and down to user testing."
Klim Beliaev
Senior Product designer at RAKbank
"Kristina played a big role in my growth as a product designer. She genuinely cares about helping others succeed. Her mentorship helped me refine how I approach design, from building better processes to navigating collaboration more effectively. She's generous with sharing resources and knowledge that help you improve, whether it's UX/UI, project management, or workflows and AI tools. She puts real effort into building team culture and creates a friendly environment, keeping remote designers connected."
Mattia Bossio
PM at Seqera
"She delivered outstanding work as the UX Lead at Seqera. Her leadership in building and mentoring our design team has been invaluable, fostering a culture of collaboration and innovation."
Santhosh Punniyamurthy
PM at Siemens Gamesa
"If I ever do a startup and have to collaborate with an UX architect, it's Kristina. She has this amazing ability to push the boundaries of the product, the user experience and the team as well. Working with her has been such a wonderful learning and fun experience for me. Her work ethics are an inspiration."
Jana Juríková
Manager at Greyson
"It is rare to meet someone as talented and passionate about the UX design as Kristina. "

5

Design systems created or scaled successfully to support product growth and consistency.

6+

Products delivered under design leadership, guiding product, brand, and UX from strategy to launch

3

High-performing UX teams built, mentored, and led with confidence and purpose.

Leadership

Kristina builds great teams by blending smart systems with a hands-on love for the craft. She stays close to the work to keep quality high, moving fast without cutting corners.

With a background in agile and design thinking, she’s a steady hand in fast-changing environments—always balancing big-picture strategy with the day-to-day execution that actually gets things done.

Holistic Approach

Leads beyond design—bringing together marketing, content, research, and brand, while partnering closely with developers and business stakeholders to deliver aligned, high-impact outcomes.

Holistic Approach

Leads beyond design—bringing together marketing, content, research, and brand, while partnering closely with developers and business stakeholders to deliver aligned, high-impact outcomes.

Holistic Approach

Leads beyond design—bringing together marketing, content, research, and brand, while partnering closely with developers and business stakeholders to deliver aligned, high-impact outcomes.

Agile Execution

Grounded in empathy and supported by agile methodologies, this approach balances strategic planning, feasibility, and adaptability to deliver value efficiently and sustainably.

Agile Execution

Grounded in empathy and supported by agile methodologies, this approach balances strategic planning, feasibility, and adaptability to deliver value efficiently and sustainably.

Design Thinking

Design thinking fuels experimentation and innovation, enabling teams to explore new ideas, validate assumptions, and transform insights into impactful solutions.

Design Thinking

Design thinking fuels experimentation and innovation, enabling teams to explore new ideas, validate assumptions, and transform insights into impactful solutions.