Kristina Portfolio

SERVICE DESIGN

Across two organizations, Kristina led multiple service design initiatives focused on internal tooling and operational transformation. In both environments, internal products were deeply intertwined with team structures, governance models, and cross-functional workflows — requiring a systemic, service-oriented approach rather than isolated product improvements.

She applied core service design methodologies to understand and redesign complex internal ecosystems. Her work included stakeholder mapping, service blueprinting, journey orchestration, and governance alignment to uncover structural inefficiencies and enable scalable collaboration models.

Customer–Employee Complaint Management Workflow | UNDISCLOSED

Service Design

Research

2025: Kristina led research with 3 stakeholder/user groups and facilitated workshops that produced a comprehensive service blueprint, a prioritized list of problem statements, measurable indicators, current and target state, and a proposal for a future-state service blueprint.

The proposal included recommended features and products aligned to address the identified challenges, enabling a clear roadmap for service improvement and innovation.

Pre-Sales Process: Engineers & Sales Collaboration | Siemens Gamesa

Service Design

Research

2021: In collaboration with a senior research and business analyst, Kristina built a comprehensive service blueprint spanning three internal teams and the client. The blueprint mapped over eight stages, each with more than ten steps, and incorporated a total of 40 tools used across the process.

During the mapping, Kristina identified outdated processes and teams working in silos, with the most critical issue being blocked data flows that required unnecessary tools and steps. Her work informed product teams within the program about priorities and guided decisions on what should be developed and when, enabling a more coordinated approach to improving cross-team collaboration and service delivery.

End-to-End Product Communication Strategy | Siemens Gamesa

Change Managment

Communication Strategy

2020: In complex corporate environments, where processes and tools are often rigid, effective change communication is critical to successful adoption.

Kristina conducted a thorough analysis of the product communication strategy, which was previously fragmented both visually and contextually. She designed a unified, end-to-end communication journey that aligned stakeholders across teams and channels. This included developing standardized, reusable templates for email and internal communication platforms, specifying timing, content, and delivery mechanisms to ensure clarity, consistency, and engagement. The framework was designed to be reusable across a portfolio of employee-facing products, supporting smoother change adoption, reinforcing alignment, and improving the overall service experience.